Insights
Discover how we're making a difference for businesses worldwide
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Introducing our new Practice Leads: AI, Analytics, Marketing Technology and Performance Marketing
Welcome our new Practice Leads: Anish Dixit, AI & Analytics expert with a rich background in consulting and innovative solutions; Clemens Deimann, Demand Generation specialist with a proven track record in SaaS and high-growth strategies; and Luke Crickmore, MarTech leader with extensive experience in marketing technology and client relationship management. Each brings unique expertise to drive business growth and digital transformation.
Meet the Algo: Christopher Johnson
Data analyst Chris Johnson has significantly enhanced marketing campaigns for Algomarketing and Zoom, driving user engagement and improving ROI with his expertise.
Thriving with imperfect data
Data quality and privacy concerns combine to form one of the biggest perceived barriers to AI and automation integration for B2B enterprises.
Navigating the Future: Elevating Insights with Conversational Generative BI
Generative BI combines Generative AI with Business Intelligence, allowing intuitive data interaction via natural language. This evolution empowers marketing teams to autonomously interact with data, letting analytics teams focus on deeper analysis. Generative BI examples can be seen in solutions like Vertex AI and QuickSight.
Challenges of AI & Automation in Marketing: Algomarketing Insights
At Algomarketing we know the value of benchmarking business performance and behaviors against market trends. This is why we conducted research across 300 global marketing leaders in businesses with 10,000+ employees, to create our inaugural AI & Automation Index for Global Marketing Operations.
Demystifying algorithmic marketing for B2B enterprise: A Guide to AI-powered growth
Algorithmic marketing is empowering marketing leaders with the AI and automation knowledge and tools they need to embrace the future of marketing operations.
Meet the Algo: Zailyng Burgos
Zailyng is a Marketo Architect working for a leading cloud-search business, working across LATAM. In her first year at Algomarketing, she has built complex fluid campaigns to increase attendance at our client’s flagship in-person and online events with up to 2700 confirmed registrants across a single campaign.
Meet The Algo: Liam Oliver
Bringing a background in front-end development and marketing automation, Liam has held two Algo positions. Firstly, he supported a Tier One tech client as a Lead Architect within their cloud-based business. Liam then joined an industry-leading video tech organization as Hybrid Activation Architect.
Meet The Algo: Tom Oakley
Read Tom's profile: Tom is one of our most established Algos, having supported two of our global tech clients over the past five years, across three roles and a side hustle. He originally joined the market leader in search as an Activation Manager within their cloud-based business. Working closely with in-house marketers to deliver optimal value to the business from each campaign, they create.