About us

A visionary entrepreneur based in London launched Algomarketing in 2017 with an audacious ambition: “to revolutionize the marketing landscape through the power of algorithms”. Firmly believing that every facet of marketing - from planning and campaign management to communications and content creation can be enhanced, optimized, and even executed by intelligent, learning algorithms and been on a relentless quest to redefine the norm.

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Yomi’s motivation stems from his early career experience with global super brands such as Google. Here, he led on marketing analytics, data science, and automation to drive smarter decisions which scaled campaign execution and maximized marketing performance.

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With a degree from The University of Warwick, UK in Computer Science and Business Studies, Yomi also completed an MSc with the same university in 2010, finishing top of his class with a Distinction in e-Business Management.

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Guided by his pioneering spirit and steadfast dedication, Yomi continues to push the boundaries of what's possible at the intersection of AI, automation and marketing.

As the founder of Milestone Advisory, Miles’s passion is to help businesses achieve growth and enhance their value.

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Miles spent the first part of his career running and scaling agencies, consultancies and scale-ups, including Digitas. In 2014 he turned to advisory work as a Partner at Results International, a global M&A boutique, and then founded Waypoint Partners which he exited in 2021. This mix of experience gives Miles a unique perspective on growing and realizing value in the marketing and related technology sectors.

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Miles has been voted 'Outstanding non-exec director' at the Best Business Awards for 3 years in a row, so he must be doing something right.

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Being a father of 3 girls means there’s never a dull day, however, he’s sadly no closer to understanding the rules of netball.

Oliver Hassell is our Head of Sales and Marketing. Based in the UK, his role is central to communicating our unique business proposition and driving growth across our global network.

Previously, Oliver delivered strong results as Director of New Business at Clevertouch Marketing, a leading martech consultancy in EMEA and partner of Adobe and Salesforce. Now, he brings that winning mindset to our business, championing our distinctive mix of consultancy and workforce solutions. He's excited by our business's scalability and our successful use of advanced automation and AI techniques to benefit our clients.

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Alongside his day-to-day duties, Oliver is a key member of our Senior Leadership Team and a strong advocate for a positive work environment and work-life balance. His approachable leadership style and commitment to our mission play a crucial part in our ongoing success. When he's not working, Oliver enjoys time with his family and is kept on his toes by his two young daughters.

Dele leads as our Client Services Director in the UK, diligently managing client relationships and satisfaction, while ensuring we provide world-class services to our enterprise tech clients.

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He has 15+ years experience planning and managing high-profile digital marketing campaigns for some of the largest brands in the retail, travel, and financial services sectors. He previously held roles at two of the ‘big five’ largest advertising agencies; Omnicom Media Group and Dentsu, as well as Intuit. More recently he was a Marketing Director at the Daily Mail Group where he leveraged NLP for content classification and audience segmentation, in addition to automation to improve the editorial optimization workflow.

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Dele is a member of our Senior Leadership Team and holds two Trustee positions at social enterprise Iconic Steps and UK national charity Family Action. Dele embraces the joys of fatherhood, proudly raising three young children under the age of five. Furthermore, he indulges his passion for film score music, immersing himself in its captivating melodies whenever he can.

With over 15 years experience in technology project delivery, operations management, and team leadership, Ojiugo is a linchpin in Algomarketing's operations. Her key role involves the creation and execution of our operational strategy across all functions. Her constant efforts to optimize business processes through automation and scalable implementations result in streamlined operations, a highlight of her contribution to our organization.

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As a seasoned business strategist, Ojiugo's proficiency extends to defining, monitoring, and analyzing performance metrics. Her skill in driving improvement initiatives and aligning organization objectives with daily operations has been instrumental in pushing Algomarketing forward.

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Holding a Master of Engineering degree from Imperial College London, UK. Ojiugo brings valuable technical expertise acquired from her tenure at global tech companies like IBM and Huawei. Her cross-functional leadership role allows her to effectively coordinate workflows between teams and drive company-wide adoption of strategic initiatives, demonstrating her capability in tackling complex business challenges.

As our Head of People, Lola Babalola, also affectionately referred to as "the glue" at Algomarketing, has been instrumental in the rapid expansion of our workforce solutions business. With oversight of people operations across six continents, she shoulders the responsibilities for hundreds of Algos. Her outstanding expertise in people operations, coupled with her knack for cultivating a vibrant work culture has not only led to the growth of high-performing teams but also significantly contributed to our rapid growth. Lola's hands-on approach and dedication to fostering talent development have been pivotal in ensuring the consistent delivery of top-tier services that Algomarketing is renowned for.

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She is a steadfast advocate for our Algos—Algomarketing's greatest asset—ensuring that we attract, retain, and develop top talent. Her work is fuelled by a background in industry-leading companies such as The Telegraph & Dentsu, where she honed her talents for team-building and fostering a strong work culture.

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With a clear vision and passionate dedication, she continues to shape our organization, setting the stage for Algomarketing's future growth and success.

Richard serves as the Finance Director at Algomarketing, bringing a strong background in financial strategy and operations management. His prior role as Finance Director at Realm saw him significantly contributing to the company's financial stability and global growth.

Before joining Realm, he held roles including the EMEA Financial Controller at Merkle, where Richard improved financial processes across key regions. His tenure at Gorkana and RadiumOne UK highlighted his capabilities in revenue analysis and managing month-end financial activities. He began his career at FMCG giant Innocent Drinks, where he adeptly managed a large sales ledger.

Richard's expertise in financial control, strategic planning, and team leadership is a driving force behind our financial success. Richard leads the financial team as we mature and scale up Algomarketing and ensures long-term sustainable success.