AntiCon 2024

Session Recap

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Session recap

2024 is the year of AI-driven innovation across multiple industries. This hot topic is already transforming the way we work and interact both on a personal and a professional level. We explored the future of Algorithmic Marketing leveraging AI, and how we’re tackling transformation challenges head on for B2B sales and marketing enterprises.

During AntiCon 2024, Algomarketing's Founder and CEO, Yomi Tejumola took the stage with Simon Longhurst, Cisco's VP GTM Strategy & Innovation for an eye-opening session on the groundbreaking 'Next Best Action’ solution. This custom-built technology is a game-changer for revitalizing dormant sales accounts. If you missed this session or you want a refresher, you can listen to Yomi and Simon present here:

Key Takeaways:

  • Data Aggregation: Integrated insights from Cisco's Martech, Salestech, and IT ecosystems
  • Account Prioritization: Leveraged internal and external signals for precise account targeting
  • Tailored Communications: Delivered the right message, via the right channel, at the right time, to the right stakeholders
  • Seamless Interface: Showcased how AI solutions can be swiftly developed and deployed for global impact.
  • Rapid AI Deployment: Showcased how AI solutions can be swiftly developed and deployed for global impact.

The results?

The collaboration demonstrated an impactful increase in productivity and revenue attainment, showcasing the true power of AI in orchestrating ideal marketing and sales journeys. Teams now benefit from consolidated insights and actionable recommendations executed at the click of a button.

Interested in how this solution can transform your business?

Schedule a consultation with one of our experts here.

Explore case studies

February 2, 2024

Empowering F500 Cloud Computing Marketers with a Data Hub for Enhanced Campaign Strategies in APAC

AlgoMarketing, a leader in data science, partnered with an F500 Cloud Computing company to revolutionize their marketing campaign strategies across the Asia-Pacific (APAC) region. We delivered a Marketing Data Hub that provided immediate insights into email, webinar, and audience data, enabling marketers to make data-driven decisions autonomously.

November 12, 2023
Workforce Solutions

Unlocking Sub-Saharan Africa: Multilingual Field Analyst Team Delivers Localization Success for Tier 1 Technology Client

Deploying a multilingual, multi-city team of field analysts across Kenya to form part of critical enhancements to products used by over a billion people globally in search, maps, photos and more.

November 12, 2023

Delivering Personalized Experiences: Optimizing Video Recommendations with Marketo Integration

Algomarketing revolutionized our client's video recommendation system by seamlessly integrating it with Marketo, delivering the project rapidly, a month ahead of deadline in an organization of almost 200,000 people.

November 12, 2023

Accelerating growth using algorithmic marketing: sophisticated global marketing budget allocation

By leveraging AI and machine learning we built a tool that could continuously learn from historical campaign performance data at scale while reducing planning time. It has proven to be 4 x more effective in allocating budget compared to previous methods, taking into account high-level marketing objectives.