Case Studies
Discover how we're making a difference for businesses worldwide
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July 19, 2023
Consultancy
Accelerating growth using algorithmic marketing: sophisticated global marketing budget allocation
By leveraging AI and machine learning we built a tool that could continuously learn from historical campaign performance data at scale while reducing planning time. It has proven to be 4 x more effective in allocating budget compared to previous methods, taking into account high-level marketing objectives.