Scaling Global Marketing Automation with AI-Enabled Tools and Processes
01 Problem
A global marketing team needed to accelerate campaign execution while maintaining consistency, compliance, and brand standards. Legacy documentation systems were slowing down onboarding and enablement. Teams were also spending excessive time manually repurposing content into assets like emails and landing pages.
02 Solution
Algomarketing deployed a senior marketing automation consultant to design automation frameworks, streamline enablement, and introduce AI tooling to improve campaign velocity.
Process Design & Automation
Built scalable workflows in Marketo, Knak, and Salesforce with clear documentation and QA standards
Asset Automation
Implemented AI solutions to convert PDFs into launch-ready emails and landing pages - reducing manual build time
AI-Powered Enablement
Developed and launched an internal chat-based AI tool that consolidates training resources and auto-generates documentation
Training & Governance
Created onboarding content, approval flows, and best-practice guides to improve team self-sufficiency
Significantly reduced time-to-launch for campaigns through AI asset generation
Improved team onboarding and access to knowledge via chat-enabled internal tool
Replaced legacy documentation systems with an interactive, searchable experience
Enhanced marketing operations consistency with clear intake and QA processes
Built AI solutions adaptable to localization, compliance, and cultural nuance
Enabled greater team autonomy, reducing operational bottlenecks
03 Key Insights
This work demonstrates that AI is most effective when it simplifies the complex. By pairing strong automation frameworks with AI-enabled tools and a human-centered mindset, it evolves how marketing teams execute, learn, and scale.
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