Engineering Scalable GenAI Solutions for Regional Marketing Teams
01 Problem
A regional marketing and activation team needed to implement AI-driven processes for campaign delivery, but faced challenges with localization, engineering complexity, and user experience consistency. They needed technical leadership that could bridge strategy, execution, and scale—without adding unnecessary tech overhead.
02 Solution
Algomarketing deployed a Senior Technical Architect to lead GenAI solution design and delivery across marketing systems and internal tooling.
End-to-End Architecture
Designed and developed full-stack systems that embedded GenAI into existing campaign workflows
Localization-Ready Development
Collaborated with regional experts to shape compliant, relevant user experiences for diverse markets
AI Integration at Scale
Implemented modular, testable AI features that aligned with marketing and business priorities
AI Integration at Scale
Implemented modular, testable AI features that aligned with marketing and business priorities
Engineered AI workflows embedded in marketing ops tools and platforms
Delivered scalable, localized solutions that worked across regions
Reduced time from idea to delivery through modular, reusable architecture
Improved cross-functional team alignment around AI feature goals
Established strong engineering foundations for future GenAI expansion
03 Key Insights
AI adoption succeeds when it’s built on clarity and collaboration. Enes’ ability to translate technical depth into scalable, region-aware solutions made him a critical asset in driving meaningful, efficient change across marketing systems.
Get in touch
Interested in how we can elevate your team’s impact? Let’s talk about your next steps.