Cutting Campaign Production Time by 50% with AI-Generated Case Studies
01 Problem
Creating video case studies across APAC was time-intensive, often taking 3+ months from concept to final edit. The challenge: streamline production while still localizing assets (e.g. visuals, tone, voiceovers) for different markets like India and Singapore.
02 Solution
Algomarketing deployed a Partner Marketing Specialist who introduced AI-generated case study videos as a solution to accelerate the process without sacrificing cultural nuance or brand quality.
AI Video Generation
Used AI to generate initial scripts and rough-cut video assets, including dynamic scene stitching
Localization Enhancements
Swapped visuals, models, and imagery to reflect local cultural cues for target countries
Iterative Production Flow
Reduced creative development cycle by half through AI-assisted workflows
Voiceover Customization
Adjusted AI voiceovers to match regional tone and pronunciation; replaced with human voice where needed
Cut video production time by 50% (3 months → 1.5 months)
Successfully localized AI-generated videos for markets like India and Singapore
Balanced automation with human oversight to ensure accuracy and impact
Repurposed the process for future campaigns with repeatable frameworks
Encouraged broader adoption of AI tools within the partner marketing team
03 Key Insights
This work proves that AI can enhance creativity and not replace it. By using AI to generate structured starting points, then applying local and strategic context, she turned a resource-heavy process into an agile, repeatable marketing workflow.
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